Privacy policy

Swapific.co.uk ("Swapific UK") Privacy Policy

Last updated: 31 July 2023

We value your privacy and strive to protect your personal information. Please read this Privacy Policy to understand what types of information we collect from you, for what purposes and what choices you have regarding our data collection.

This policy covers the swapific.co.uk website ("Swapific UK"). By accessing, using or posting information to Swapific UK, you agree to this Privacy Policy, our Terms of Use and our Cookies Policy, and you are consenting to our collection, use, disclosure, retention, and protection of your personal information as described in this Privacy Policy.

THE INFORMATION WE COLLECT

We believe it's important for you to know what types of information we collect when you use Swapific UK.

We collect several types of information about you, from you and any devices you may use when you use Swapific UK, including:

1. Your email address, password, postal code and date of birth when you register for an account with Swapific UK. Your full name and full address when you order paid services on Swapific UK. We treat this information as "Personally Identifiable Information" or "PII". We never store passwords in plain text format, only secure password hashes.
2. Non-personally identifiable information, such as demographic information about you, information about your computer system or device, your preferences, your online activity, and your location information ("Non-Personally Identifiable Information" a "Non-PII"). Non-PII, by itself, does not identify you, but it can be combined with other information in a way that allows you to be identified. If this happens, we will treat the combined information as PII.

We may collect information from you and any devices you may use in the following ways:

• Information Provided by You. We collect information provided by you when you (1) register for an account with Swapific UK; (2)create your public profile; (3) communicate with us or request information about or from us by email or other means; (4) post content on Swapific UK ("User Contributions"), (5) fill out forms or fields on Swapific UK; (6) sign-up for any of our newsletters, materials or our services on Swapific UK; or (7) participate in our online surveys or questionnaires.
• Automatic Information Collection. We also use automated data collection technologies to collect and store certain information about your equipment, browsing actions and patterns when you interact with Swapific UK through your computer or mobile device. In addition, we may allow third-party ad networks to use automatic data collection technologies to collect similar information about you to provide interest-based ads.

USE AND RETENTION OF YOUR PERSONAL INFORMATION

We use your information, including any PII, to:

• Provide information and services requested by you;
• Provide customer support, including responding to your requests and questions and troubleshooting and resolving problems or complaints;
• Verify the information you provide to us;
• Communicate with you;
• Understand and anticipate your use of, or interest in, our services and content and the goods, services, and content offered by others;
• Develop and display products, services, and content tailored to your interests on Swapific UK;
• Provide you with promotional materials and Newsletters in case you opt-in to receive those;
• Measure the overall effectiveness of our online content, programming, and other activities;
• Manage our business and operations;
• Protect the security and integrity of Swapific UK;
• Carry out our obligations and enforce our rights arising from any contracts entered into between you and us;
• Use or post user contributions as permitted in our Terms of Use; and
• Fulfil any other purposes for which you provide your information and for any other purpose described to you at the time your information is collected or for which your consent is given.

We retain your information, including any PII, as long as it is necessary and relevant to our operations. In addition, we may retain information, including any PII from closed accounts, to comply with laws, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms of Use and take other actions permitted or required by applicable laws.

DISCLOSURE OF YOUR INFORMATION

We may disclose and share aggregated non-PII about you at our discretion.

We may disclose or share your PII only in limited circumstances:

• With any Swapific UK employee or agent to support our internal and business operations or to respond to your requests.
• We may disclose the information we collect from or about you when we believe disclosure is appropriate to comply with the law, to enforce agreements, or to protect the rights, property, or safety of users of Swapific UK or other persons or organisations.
• If some or all of our business assets are sold or transferred as a result of any corporate change (merger, consolidation, reorganisation, bankruptcy, etc.), we may transfer the corresponding information regarding our customers and users of Swapific UK, including PII. We also may retain a copy of such information. Nothing in this Privacy Policy is intended to interfere with our ability to transfer all or part of our business, equity interests, or assets (including Swapific UK) to an affiliate or unaffiliated third party at any time, for any purpose, without any limitation, and without notice or any compensation to you.

We do not disclose your PII to third parties for their marketing and advertising purposes without your consent.

SECURITY

We use reasonable security measures to protect your information collected through Swapific UK, such as firewalls and industry-standard SSL encryption across Swapific UK. We do not store passwords in plain text format, only secure password hashes. However, no method of transmission or electronic storage is 100% safe, and we cannot guarantee absolute security. Therefore, your use of Swapific UK is at your own risk, and we do not promise or guarantee, and you should not expect, that your information will always and absolutely remain private and secure. We are not responsible for the circumvention of any privacy settings or security measures contained on or concerning Swapific UK.

You are also responsible for taking reasonable steps to protect your personal information against unauthorised disclosure or misuse.

If you believe your account has been abused, please get in touch with customer support at support@swapific.co.uk.

AUTOMATIC INFORMATION COLLECTION TECHNOLOGIES

The information that we collect about your equipment browsing actions and patterns includes but is not limited to traffic data, location data, logs, the resources that you access, search queries, as well as information about the computer or device you are using and the Internet connection, including your IP address, operating system and browser type.

This automatically collected information typically does not include PII, but we may maintain it or associate it with your personal information collected in other ways. Collection of this type of information helps us to improve Swapific UK and to deliver a better and more personalised service by enabling us to, among other things: (1) estimate our audience size and usage patterns; (2) store information about your preferences, allowing us to customise Swapific UK according to your individual interests; (3) speed up your searches; and (4) recognise you when you return to Swapific UK.

The automatic collection technologies our service providers or we use for this automated information collection may include the following:

Cookies (or browser cookies). Swapific UK may use two types of cookies (small data files placed on the hard drive of your computer when you visit a website): a "session cookie," which expires immediately when you end your browsing session, and a "persistent cookie," which stores information on your device so when you end your browsing session and return to Swapific UK later, the cookie information is still available.

Web Beacons. Pages of this Website and any emails sent to you may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened our emails.

THIRD-PARTY ADVERTISING PARTNERS AND INTEREST-BASED ADS

We use third-party ad networks to display advertisements on Swapific UK and to advertise to certain Swapific UK visitors while they are on other websites. These third parties may also use cookies, web beacons and other automatic collection technologies to collect information about you when you visit Swapific UK to determine your preferences and deliver interest-based advertising and other targeted content to you.

We do not provide any PII to these third-party advertising partners. Still, they may combine the non-PII collected on Swapific UK with PII they collect directly from you or receive from other sources. We do not have access to or control over the automatic collection technologies that these third-party advertisers or any third-party websites may use, and the practices of these third-party advertisers and third-party websites are subject to these parties' respective privacy policies, not this Privacy Policy.

USER CONTRIBUTIONS

The public profile you create on Swapific UK will be visible to all users of Swapific UK. Your User Contributions are posted on Swapific UK and transmitted to others at your own risk.

YOUR CHOICES ABOUT THE USE AND DISCLOSURE OF YOUR INFORMATION

We strive to provide you with choices regarding our use of your personal information. We take steps to ensure that the personal information we collect is accurate and up to date and that you have the tools to access and make corrections to it.

You can access, update or correct your personal information at any time when you are logged in to Swapific UK in the 'My Profile' and 'Edit my profile' sections, including changing whether you wish to receive communications from Swapific UK.

Account deletion. You may request the deletion of your Swapific UK account by filling out the Account Deletion Request form.

Automatic Information Collection Technologies and Advertising. The "help" function of your browser should contain instructions on how to set your browser not to accept new cookies, to notify you when a cookie is issued, or how to disable cookies altogether. If you disable or refuse cookies, please note that some parts of this website may be inaccessible or malfunctioning.

Google Analytics. You can opt out of Google Analytics tracking via your browser privacy settings or by using a browser add-on.

Withdraw consent. Suppose you withdraw your consent for using or disclosing your personal information, including any PII, for purposes set out in this Privacy Policy. In that case, you may not have access to all our services, and we might not be able to provide you with all of the services and customer support offered to our users and authorised under this Privacy Policy and our Terms of Use.

QUESTIONS OR COMPLAINTS

If you have a question or a complaint about this Privacy Notice, please contact us via the Contact Us form or by writing to Alpha Twice Limited, 15F High Street, Chislehurst, United Kingdom, BR7 5AB.